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July Issue's Summaries
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
The surest way to startup failure is to follow old, outdated rules. In our summary of Content Inc., Joe Pulizzi, one of today's most sought-after content-marketing strategists, reveals a new model for entrepreneurial success. This summary walks you step by step through the business-building process. Whether you're seeking to start a brand-new business or drive innovation in an existing one, you will learn everything you need to reverse-engineer the traditional entrepreneurial model for better, more sustainable success.
The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism
Sharing isn't new. Giving someone a ride, having a guest in your spare room, running errands for someone, or participating in a supper club, are not revolutionary concepts. This summary explains the transition to “crowd-based capitalism,” a new way of organizing economic activity that will soon supplant much of the traditional corporate-centered model. It examines how the economy, our social fabric, government regulation, and what it means to have a job will be affected, as peer-to-peer commercial exchange blurs the lines between the personal and the professional.
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