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Brand Relevance: Making Competitors Irrelevant

Brand Relevance:Making Competitors Irrelevant

David A. Aaker

Business Book Summaries

Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity

Disciplined Dreaming:A Proven System to Drive Breakthrough Creativity

Josh Linkner

Escape Velocity: Free Your Company's Future from the Pull of the Past

Escape Velocity:Free Your Company's Future from the Pull of the Past

Geoffrey A. Moore

Flash Foresight: How to See the Invisible and Do the Impossible

Flash Foresight:How to See the Invisible and Do the Impossible

Daniel Burrus with John David Mann

Getting Ahead: Three Steps to Take Your Career to the Next Level

Getting Ahead:Three Steps to Take Your Career to the Next Level

Joel A. Garfinkle

How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In

How Companies Win:Profiting from Demand-Driven Business Models No Matter What Business You're In

Rick Kash and David Calhoun

Influencer: The Power to Change Anything

Influencer:The Power to Change Anything

Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan

Innovation and Entrepreneurship

Innovation and Entrepreneurship

Peter F. Drucker

Kick-Ass Business and Marketing Secrets: How to Blitz Your Competition

Kick-Ass Business and Marketing Secrets:How to Blitz Your Competition

Bob Pritchard

Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

Little Bets:How Breakthrough Ideas Emerge from Small Discoveries

Peter Sims

Multipliers: How the Best Leaders Make Everyone Smarter

Multipliers:How the Best Leaders Make Everyone Smarter

Liz Wiseman with Greg McKeown

One Piece of Paper: The Simple Approach to Powerful, Personal Leadership

One Piece of Paper:The Simple Approach to Powerful, Personal Leadership

Mike Figliuolo

The Blame Game: How the Hidden Rules of Credit and Blame Determine Our Success or Failure

The Blame Game:How the Hidden Rules of Credit and Blame Determine Our Success or Failure

Ben Dattner with Darren Dahl

The Breakthrough Imperative: How the Best Managers Get Outstanding Results

The Breakthrough Imperative:How the Best Managers Get Outstanding Results

Mark Gottfredson and Steve Schaubert

The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed

The Corner Office:Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed

Adam Bryant

The Google Way: How One Company is Revolutionizing Management as We Know It

The Google Way:How One Company is Revolutionizing Management as We Know It

Bernard Girard

The Innovator's Way: Essential Practices for Successful Innovation

The Innovator's Way:Essential Practices for Successful Innovation

Peter J. Denning and Robert Dunham

The Most Important Thing: Uncommon Sense for the Thoughtful Investor

The Most Important Thing:Uncommon Sense for the Thoughtful Investor

Howard Marks

The Rational Optimist: How Prosperity Evolves

The Rational Optimist:How Prosperity Evolves

Matt Ridley

The Science of Success: How Market-Based Management Built the World's Largest Private Company

The Science of Success:How Market-Based Management Built the World's Largest Private Company

Charles G. Koch

UnMarketing: Stop Marketing. Start Engaging.

UnMarketing:Stop Marketing. Start Engaging.

Scott Stratten

Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist

Venture Deals:Be Smarter Than Your Lawyer and Venture Capitalist

Brad Feld and Jason Mendelson

Web Marketing Collection

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

What Customers Want:Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Anthony Ulwick

Win: The Key Principles to Take Your Business from Ordinary to Extraordinary

Win:The Key Principles to Take Your Business from Ordinary to Extraordinary

Dr. Frank I. Luntz