Brainfluence:100 Ways to Persuade and Convince Consumers with Neuromarketing

According to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur before we are ever aware of it.  Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. 

If you want to get ahead of your competition, it's time to stop selling to just 5 percent of your customer's brain.  Through the wonders of modern neuroscience, tools now exist that can help explain the brain's cognitive processes. 

When you understand how your customers' brains work, you can appeal to the powerful subconscious -- and get better results for less money.

Our summary of Brainfluence, by Roger Dooley, explains how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. 

Roger Dooley is a marketing speaker and author of the blog Neuromarketing, as well as the founder of Dooley Direct, a neuromarketing and digital marketing consultancy.

This summary delivers the latest neuromarketing insights and research, giving you an edge in your marketing, advertising, and sales efforts by tapping into your customer's subconscious mind.