Exceeding Customer Expectations:What Enterprise, America’s #1 Car Rental Company, Can Teach You About Creating Lifetime Customers

What’s the secret to wowing your customers, while maintaining a loyal and dedicated workforce? No one knows the answers better than Enterprise, the nation’s #1 car rental company.

Drawing upon the time-tested strategies that have propelled Enterprise from a single location in St. Louis into a $9 billion global powerhouse, our summary of Exceeding Customer Expectations, by Kirk Kazanjian, will show you how to outsmart and outperform your competitors.

Kazanjian has written more than a dozen business and personal finance books, and appears frequently on media outlets including CNBC, CNN, and Bloomberg.

This summary will reveal how you can:

• Turn customers into exceptionally loyal fans;
• Hire smart people and train them from the ground up;
• Reduce costs and add value for your customers in every interaction;
• Grow your business by rewarding employees;
• Thrive even during tough times by bringing new advantages to the marketplace; and,
• Cultivate a fun and friendly workplace where teamwork rules.