Flip the Funnel:How to Use Existing Customers to Gain New Ones

Most companies spend the majority of their marketing budget on first-time customers. But what if you focused the lion’s share of your efforts, energy, and budget on keeping customers instead of on attracting them? Our summary will tell you how to do just that. Learn how to cut your marketing budget, grow your sales, and forge lasting customer relationships.

How much of your sales come from repeat business versus first-time customers? If your business is like most companies, most of your sales come from your existing customers.

Now, consider how much money you spend on each segment. Most companies spend the majority of their marketing budgets on first-time customers.

But what if you followed a better approach? What if you turned everything on its head, and instead of ending with a customer purchase, you began with it? What if you focused the lion’s share of your effort, energy, and budget on keeping customers instead of on attracting them?

Our summary of Flip the Funnel: How to Use Existing Customers to Gain New Ones, by Joseph Jaffe, will tell you how to do just that. Jaffe is president of crayon, a strategic consultancy that helps clients leverage new media and social media to effect transformational change. He is the author of two previous books, Life After the 30-Second Spot and Join the Conversation.

Now, in Flip the Funnel, you’ll learn how to cut your marketing budget, grow your sales, transform your existing customers into your best salespeople, and forge lasting customer relationships.