Real-Time Marketing and PR:How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

The days when you could plan out your marketing and public relations programs well in advance and execute them on your timetable are gone. News now breaks in “real time” — over minutes, not days. This means that companies must now be the first to see an opportunity, and the first to act on it. And they must develop or refine their products or services instantly, based on feedback from customers or events in the marketplace.

In our summary of the Revised and Updated edition of Real-Time Marketing and PR, David Meerman Scott reveals the proven, practical steps to take your business into the "real-time era."

Scott is the author of:

• The New Rules of Marketing & PR,
• World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories,and
• Marketing Lessons From The Grateful Dead: What Every Business Can Learn From The Most Iconic Band In History.

He served as VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, which at the time was one of the world's largest newspaper and electronic information companies. His blog is at www.WebInkNow.com.

Real-Time Marketing and PR clearly explains why scale and media buying power are no longer decisive competitive advantages. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master the ideas in this summary and become the first to act, the first to respond, and the first to win.