The Irresistible Offer:How to Sell Your Product or Service in 3 Seconds or Less

Three seconds. That’s how long you’ve got to make the sale. Generally, anyone who sees your sales message will give it no more than three seconds to decide about the offer.

Why so little time? Because consumers get bombarded each day with thousands of marketing messages, and that forces them to make purchasing decisions rapidly.

That means marketers and sales professionals have to make the sale just as quickly. There’s simply no time to make any offer besides the one offer that will work. That offer is called The Irresistible Offer.

What is The Irresistible Offer? Consider Domino’s Pizza, a company that grew from a single store into a $4 billion chain. It did so by making an offer its customers couldn’t resist: to deliver a pizza in 30 minutes or less, or the pizza was free.

But how do you design an Irresistible Offer for your business? The answers are inThe Irresistible Offer, by Internet marketing guru Mark Joyner. In this summary, you’ll learn about this revolutionary selling philosophy, and discover how you can quickly and easily apply it to your own business.