The Myth of Market Share:Why Market Share Is the Fool's Gold of Business

Business leaders, entrepreneurs, and investors are mesmerized by market share. The reason: It's widely believed that there's a direct connection between a bigger market share and bigger profits. But this belief is wrong. In reality, many companies that maximize market share end up minimizing profits. This summary will show you how you can transform your company, regardless of its size, into the profit leader in your industry.