Think Like a Futurist:Know What Changes, What Doesn’t, and What’s Next

Every business strategy is based on a vision of the future.  But just how accurate is that vision?  Too often, business leaders become stuck in the “Permanent Present,” the natural and often disastrous bias for projecting current conditions into the future. 

In our summary of Think Like a Futurist:  Know What Changes, What Doesn’t, and What’s Next, by Cecily Sommers, you’ll learn how to engage in new thinking in order to connect today’s pressures with tomorrow’s realities.  Sommers is the founder and president of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business. 

Drawing from more than a decade of work with clients such as American Express, Best Buy, General Mills, Kraft, Motorola, Nestle Purina, Target, and Yahoo, Sommers shows how the skills and methodologies needed to think like a futurist can be taught to anyone, and how they follow a clear, replicable structure.

This summary reveals how the social, economic, and environmental crises of our time spring from just four constant and predictable forces.  Once you understand how they work together to drive change, you can stake out a territory that is yours to invent, and own.