Trump:The Art of the Deal

Whether you voted for Donald Trump or are counting the days until the next election, it’s important to understand how the mind of the 45^th president works.  Trump’s 1987 book The Art of the Deal, co-authored with journalist Tony Schwartz, became an instant best-seller, quickly climbing to #1 on the New York Times best-seller list, where it reined for 13 weeks.  Overall, it remained on the list for 11 months, and CBS News reported in 2016 that it sold 1.1 million copies.

During the presidential campaign, according to MSNBC, Trump called The Art of the Deal “my second-favorite book of all time” after only the Bible. 

In its review of the book, The Chicago Tribune wrote, “Donald Trump is a deal maker.  He is a deal maker the way lions are carnivores and water is wet.”  The Boston Globe hailed the book as “the how-to memories of a modern Midas,” while The Washington Times described it as “the most down-to-earth… guide to making a billion you will ever read.”

Beyond providing insight into Trump’s personal life, his business deals, and his leadership style, The Art of the Deal includes his formula for successful deal-making, which is the focus of our analysis.