Win With Advanced Business Analytics:Creating Business Value from Your Data

Today’s companies are besieged by an overwhelming volume of data from a variety of locations and sources.  Too many businesses don’t know where to start to make sense of all this data, while others don’t even see the value of analytics.

In our summary of Win with Advanced Business Analytics:  Creating Business Value from Your Data by Jean Paul Isson and Jesse S. Harriott, you’ll learn a new way of looking at integrating the multiple types of intelligence into your business practice.

The authors are experts in advanced business analytics, with 20 years of practical analytical leadership experience in more than 50 countries.  Isson is the global vice president of business intelligence and predictive analytics at Monster Worldwide, Inc.  Harriott is chief analytics officer at Constant Contact.

Whether you are a business leader who wants to learn more about how companies can use data effectively, or an analytics manager who wants to learn how to avoid the pitfalls that can lead to failure, this summary will show you how to use business analytics to affect your organization positively by unleashing the potential buried in your company’s data.