Now Entering the Post-Driver World

In the 1950s, American culture was truly car-centric.  Everything from drive-in movies, to drive-in restaurants, to...

published on: Mar 15, 2017

Profit Big from the Housing Recovery

The collapse of the housing bubble predicted by the Trends editors triggered the financial panic and the era of anemic...

published on: Jan 15, 2014

The Rapidly Evolving World of America...

In 1996, the Trends editors mapped out the expected evolution of retailing in a special report prepared for a Fortune...

published on: Jan 15, 2014

Understanding the Millennial Consumer

Every generation is influenced by its context. Like the Boomers, Millennials represent a huge age cohort that reshapes...

published on: Sep 1, 2012

The New Consumer Psychology

published on: Jan 15, 2011

For the roughly 25 years from the mid-'80s through at least 2004, American consumers focused on conspicuous consumption. But, more recently we've...

The Post-Recession Consumer

published on: Feb 15, 2010

How has the Great Recession changed the behavior of the American consumer? Which changes are temporary, and which are effectively permanent? What are...

Defective Products

published on: Dec 15, 2008

China has become known as the “world’s factory.” But the focus on ever-cheaper products at ever-higher volumes has led to serious product...

The Newly Frugal American Consumer

published on: Dec 15, 2008

Everywhere you look, people seem to be trying to spend less. It started when the average national gasoline price hit $4.00 per gallon. Then,...

"The News" Ain't What It Used to Be

published on: Nov 15, 2008

Newspapers are literally shrinking and the clout of network television is disappearing even as blogs, cable TV, and talk radio are flourishing. Most...

Deleveraging the American Consumer Sector

published on: Jul 15, 2008

After years of funding consumption with cheap credit — largely coming from overseas — American consumers have become increasingly cautious about...

Don't Panic - the Best Is Yet to Come

published on: May 15, 2008

Bad decisions by lenders, consumers, and homebuilders have created a big drag on the U.S. economy. But timely and decisive action by the Federal...

The Death of Mass Luxury?

published on: Apr 15, 2008

Recent reports indicate that the “mass luxury strategy” that rejuvenated many top-tier brands in recent years is no longer performing well. ...

Let the Games Begin

published on: Apr 15, 2008

Electronic gaming started with the Boomers. It got really serious with the Xers. And it became “a way of life” with the Millennials. Now,...

The End of Cheap Food?

published on: Feb 15, 2008

For 31 years, starting in 1974, food prices steadily fell. Then, abruptly, over the past two years, food prices have risen sharply. What’s...

Generational Productivity and Spending Waves ...

published on: Jan 15, 2008

The fact that this decade has been prosperous for Americans, and much of the rest of the world, comes as no surprise. Not only have we put in...

The Long, Slow Road Back for Residential Real...

published on: Jan 15, 2008

What is your home likely to be worth in five to ten years? What does this imply for builders and investors? What are the implications for the...

Boomers Go "Hog Wild"

published on: Oct 15, 2007

Since the mid-‘80s, sales of motorcycles have grown steadily. Not only are there many more units on the road, but also each machine is...

The Pet Economy Roars Ahead

published on: Oct 15, 2007

Americans now spend $41 billion a year on their pets — more than the gross domestic product of all but 64 countries in the world. What are the...

Active Baby Boomers Set America's Economic Pa...

published on: Sep 15, 2007

Cash was one of mankind’s earliest inventions, dating back to late pre-history. By the end of the Renaissance, it had almost totally replaced...

The Cashless Society

published on: Aug 15, 2007

Cash was one of mankind’s earliest inventions, dating back to late pre-history. By the end of the Renaissance, it had almost totally replaced...

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