Making Sense of Customers

Business is getting serious about understanding customer behavior in context—and it's paying off. What are they...

published on: Jul 14, 2014

Direct Mail Advertising Makes a Comeb...

Social media, email, and Web ads seem to be making big inroads against magazine, newspaper, radio, and television...

published on: Aug 13, 2013

The Road to Age-Defying Therapies

Improving the healthy and productive lifespan of human beings has been a dream throughout human history. It's...

published on: Aug 13, 2013

The Smell of Success Grows Stronger

Aroma is becoming an increasingly important component in the marketing of businesses ranging from casinos to stores to...

published on: Feb 5, 2013

Harnessing Advanced Business Analytics

published on: Jan 4, 2013

In previous issues, we've discussed the growing importance of "Big Data" and related analytical technology.  How is this new paradigm going to...

Putting Social Media Advertising to the Test

published on: Dec 6, 2012

Modern social media have been around for about a decade and the chat groups, forums, and newsgroups that prefigured them were present online even...

Micro-Electromechanical Systems Become Mainst...

published on: Apr 6, 2011

The Trends editors have been tracking the evolution of MEMS technology for nearly two decades.  In that time, these tiny systems have become...

Media's New Tools for Molding Audience Behavi...

published on: Jun 15, 2010

Every marketer is well aware of the implications of optimized “product placement” in media. Ever since Reese’s Pieces candy was featured in the...

Mining for Marketing Gold on the World Wide W...

published on: Jun 15, 2010

What are your customers and prospects doing, saying, and thinking? More importantly, how is this influencing their buying decisions? Increasingly,...

Marketing to the Human Brain

published on: May 15, 2010

Research into the mysteries of the brain continues to transform every aspect of business. That's especially true of marketing. Any firm that hopes to...

The Trust Crisis

published on: Aug 15, 2009

An economy simply cannot function unless the people involved trust the individuals, institutions, and practices that underlie it: Witness the...

Science Faces Its Own Crisis of Trust

published on: Aug 15, 2009

In the 21st century, more than ever, our decisions are driven by scientific research. Whether it’s energy and climate policy, health care,...

Understanding How We Decide

published on: Jul 15, 2009

For the first time in history, we have almost instant access to all the data we need to make good decisions. Yet, time after time, people still make...

Obsessive Branding Disorder

published on: Jul 15, 2009

"Branding" has been hailed as the crucial marketing competency of the 21st century. But, has it lived up to its promise? What about the side-effects...

The Video Game Advertising Boom

published on: Feb 15, 2009

Video gaming has become the fastest growing entertainment and advertising medium in the world, and it’s ideal for reaching the highly prized...

The Long Tail Revisited

published on: Nov 15, 2008

The “long tail” strategyargues that the availability of niche offerings closely tailored to customers’ tastes will lure consumers away from...

Remote Tracking Network Technology

published on: Aug 15, 2008

Suddenly, it’s becoming possible for a whole range of systems to monitor where you are and what you are doing. These range from digital cameras...

Fast-Dying Industries

published on: Jul 15, 2008

Creative destruction is marching on. Just as whole new industries, like in vitro meat, robotic exoskeletons, service robots, and massively...

Manufacturing Nanotech Wonders

published on: Feb 15, 2008

More than 20 years ago, when the Trends editors began to follow the work of nanotech visionaries like Eric Drexler, most mainstream analysts...

Personalized Video Ads

published on: Oct 15, 2007

New technology is on the way that can create instantaneous video spots targeted at specific individuals. Is this going to be the next big thing in...

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