The Culture Map:Breaking Through the Invisible Boundaries of Global Business

Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. 

Our summary of The Culture Map:  Breaking Through the Invisible Boundaries of Global Business, by renowned expert Erin Meyer, is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.

Meyer is a professor at INSEAD, one of the world’s leading international business schools.  Her work focuses on how the world’s most successful global leaders navigate the complexities of cultural differences in a multicultural environment.

Even with English as a global language, it’s easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.

This summary provides a field-tested model for decoding how cultural differences impact international business.  It combines a smart, analytical framework with practical, actionable advice for succeeding in a global world.