Too Fast to Think:How to Reclaim Your Creativity in a Hyper-connected Work Culture

Our lives are getting faster and faster.  And our current work practices, media culture, and education systems are detrimental to innovation.  Why?  Because our best ideas are often generated when we are free to think diffusely, in an uninterrupted environment.  That’s why moments of inspiration so often occur in places completely separate from our offices.  So, being busier and more connected makes creativity more elusive. 

In Too Fast to Think, acclaimed marketing and communications executive Chris Lewis proposes innovative solutions to help you reclaim the creative process and generate better ideas. 

Supported by cutting-edge research from the University of the Arts London and insightful interviews with business leaders, academics, artists, politicians, and psychologists, Lewis takes a holistic approach to explain the eight crucial traits that are inherently linked to creation and innovation.

AudioTech’s summary of Too Fast to Think teaches you how to retrain your brain into allowing creative ideas to emerge, before they are shut down by interruption, distraction, or the self-doubt of your over-rational brain.  It is essential for anyone who wants to maximize their creative potential, as well as that of their team.