22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Al Ries & Laura Ries
Branding is the only realistic way to cut through the clutter in today's insanely crowded marketplace. And nobody understands branding better than Al Ries. In this summary you'll find answers to the crucial branding questions that face every business.
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BusinessWeek describes it as: "Unlocking the magic box of innovation for corporate America. The author shows how companies everywhere can learn to build the products and services we all crave..."
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