24/7 Innovation: A Blueprint for Surviving and Thriving in an Age of Change
Stephen M. Shapiro
In every industry, the ability to innovate continuously is what gives leading companies their strength, their staying power, and their value. But you can't hold a few brainstorming meetings with a handful of key people once or twice a year. Instead, you must inject innovation throughout the execution of each process, every day, by everyone. This summary will show you, step by step, how to spark innovation and deliver maximum results.
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BusinessWeek describes it as: "Unlocking the magic box of innovation for corporate America. The author shows how companies everywhere can learn to build the products and services we all crave..."
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