Author Interviews

David Meerman Scott

Scott's ideology "the new rules of marketing & PR" is that marketing and public relations is vastly different on the Web than in mainstream media. He says that the "old rules" of mainstream media (which he asserts do not work on the Web) are about "controlling a message" and the only ways to get the message into the public domain using mainstream media is to buy expensive advertising or beg...

Stephen M Shapiro

In 2001 he changed direction and left the management consulting world to write his first book, "24/7 Innovation: A Blueprint for Surviving and Thriving in an Age of Change" (McGraw-Hill) featured in "Newsweek," "Investors Business Daily," and the "New York Times" among many other publications. Articulate, knowledgeable, and provocative, he quickly captures the attention of his audience through a...

Barry Nalebuff

Professor Nalebuff has written on a wide variety of subjects ranging from strategy to pricing, bidding to bargaining, and innovation to incentives. He is an expert on game theory and has written extensively on its application for managers. His most recent book, The Art of Strategy, is an update of the best-selling Thinking Strategically, which explains the fundamentals of game theory using real...

Robert Sutton

Robert Sutton focuses on evidence-based management, the links (and gaps) between managerial knowledge and organizational action, innovation, and organizational performance. His research style emphasizes the development of theory and recommendations for practice on the basis of direct observation of organizational life and interviews with executives, managers, engineers, and other organization...

David Murray

Andrew B Hargadon

Professor Hargadon is an expert in technology management, management of innovation, entrepreneurship and new product development. His research is focused on the point at which technology and innovation meet and the interplay between product development and marketing. He looks at the sources of new ideas and the notion of “knowledge brokering.” His recent book, How Breakthroughs Happen: The...

Carmine Gallo

Carmine Gallo is a presentation, media training and communication skills coach for the world’s most admired brands. He transforms executives into extraordinary presenters—working directly with the companies that touch your life every day. His clients include Intel, Hyundai, Chase, IBM, Nokia and many other notable brands. Gallo has also made a mark as a crisis communications specialist,...

John Seely Brown

John Seely Brown is a visiting scholar and advisor to the Provost at University of Southern California (USC) and the Independent Co-Chairman of the Deloitte Center for the Edge. Prior to that he was the Chief Scientist of Xerox Corporation and the director of its Palo Alto Research Center (PARC)—a position he held for nearly two decades.  While head of PARC, Brown expanded the role of...