Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder and Yves Pigneur
Today, countless innovative business models are emerging. Entirely new industries are forming, while old ones are crumbling. Upstarts are challenging the old guard, some of whom are struggling feverishly to reinvent themselves.
How do you imagine your organization’s business model might look two, five, or 10 years from now? Will you be among the dominant players? Will you facing competitors with formidable new business models?
Our summary of <strong><em>Business Model Generation</em></strong>, by Alexander Osterwalder and Yves Pigneur, will give you deep insight into the nature of business models, and it will help you to lead the redesign of our own organization’s business model.
Osterwalder is an author, speaker, and adviser on the topic of business model innovation. Pigneur has been a professor of management information systems at the University of Lausanne since 1984. Osterwalder and Pigneur’s practical approach to designing innovative business models is practiced in multiple industries throughout the world by companies including 3M, Ericsson, Capgemini, Deloitte, Telenor, and many others.
This summary offers powerful, simple, tested tools for visionaries, game changers, and challengers who are striving to design or reinvent business models. It will help you to find innovative ways of doing business to replace old, outdated business models, so you can create tomorrow’s winning enterprises with confidence.
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