Marketing Innovation
In an ideal world, marketing innovation would be built upon a solid foundation consisting of: A validated business model. A portfolio of products and services carefully designed to meet well-understood customer needs. A set of optimized resources and business processes that minimize costs and maximize quality. In fact, the Innovation@Work 3.0 Marketing Innovation Track has been...
Read MoreBusiness Process Innovation
A business process is a set of steps that a business goes through to create value for a “customer.” Every process is composed of three major components: one or more inputs, some activities, and one or more outputs. Inputs are the resources that go into the process at the start or at various points along the way. Activities transform Inputs into Outputs. Outputs (or Outcomes) — are...
Read MoreProducts & Services Module
When most people talk about “innovation,” they’re really referring to Products & Services Innovation. This type of innovation focuses on Creating Game-Changing Offers that will win market share and unleash an avalanche of profits. This track of Innovation@Work 3.0, like the Business Process Innovation and the Sales & Marketing Innovation tracks that follow, can be used by your...
Read MoreBusiness Model Innovation
By this point, you have completed the prerequisites: Getting Started and the Strategic Assessment. You’ve determined that a business model innovation initiative makes sense. Now we’ve come to the most important part of the Innovation@Work 3.0 course, in which you will take a hard look at your “as is” business model and, if necessary, design a more powerful “to be” business model...
Read MoreStrategic Assessment Module
We’ll explore the data collection and organization techniques you’ll use to assemble what we refer to as a Holistic 4-Dimensional Strategic Perspective for your business. Then we’ll help prepare you to create game-changing innovations within that context. Why do you need a Holistic 4-Dimensional Strategic Perspective? Imagine a pilot taking off from an unidentified airport on a foggy...
Read MoreManaging Innovation: Start Here
Countless studies have shown that, in most companies, the odds are stacked against successful innovation. For example, research found that for every 100 new development projects, only 1 succeeds in the marketplace. But, according to innovation expert Gary Hamel, who was recently ranked the most influential business thinker in the world by The Wall Street Journal, the percentage of winners is...
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