Creating the Innovation Culture: Leveraging Visionaries, Dissenters & Other Useful Troublemakers
Frances Horibe
Most managers agree that innovation is the single most important driver of business success. Yet, many companies fail to harness creativity. Why? Because corporate cultures are often focused on efficiency -- on doing the same things faster and cheaper -- while innovation demands that you do radically new things. To unleash the full power of innovative ideas, you must build a culture that encourages innovation. This summary will show you how!
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BusinessWeek describes it as: "Unlocking the magic box of innovation for corporate America. The author shows how companies everywhere can learn to build the products and services we all crave..."
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