Driving Growth Through Innovation
Robert B. Tucker
Only companies that can consistently bring innovative new products to market will continue to grow and thrive in a rapidly changing economy. Yet, most companies today are frustrated by their inability to turn ideas into profitable realities. Their 'innovation process' is almost an oxymoron. In reality it is ad hoc, piecemeal, seat-of-the-pants and heavily reliant on happy accidents. This is decidedly not the case at a small but rapidly growing group of companies. In this summary the author takes you behind the scenes inside 23 Innovation Vanguard Companies to benchmark how they have revamped their innovation approach for growth, profit and competitive advantage. Now learn how to map out and implement your own 21st century Innovation Blueprint that will enable you to win new customers, grow revenue and sustain momentum.
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BusinessWeek describes it as: "Unlocking the magic box of innovation for corporate America. The author shows how companies everywhere can learn to build the products and services we all crave..."
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