Learning from the Future: Competitive Foresight Scenarios
Liam Fahey & Robert Randall
When companies cannot imagine the future, they are often blind-sided by what develops: competitors they didn't anticipate suddenly emerge, technologies in which they invested heavily become obsolete, customer demands take an unforeseen turn.
In many cases, these crises could have been turned into opportunities, if only the company had learned from the future, and started building the right competencies years in advance.
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