The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
Tom Kelley
Tom Kelley is General Manager of IDEO, the state of the art Silicon Valley design firm. This summary unlocks IDEO's magic box of innovation for corporate America. At a time when creativity and innovation are the driving forces for the economy, he shows how IDEO does it, and how companies everywhere can learn to create the products and services we all crave.
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BusinessWeek describes it as: "Unlocking the magic box of innovation for corporate America. The author shows how companies everywhere can learn to build the products and services we all crave..."
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