The Core Curriculum

Module 1: Managing Innovation (M1)

Managing Innovation provides the foundation you'll need to deliver breakthrough results using the tools and techniques covered in subsequent modules. Here, the focus is on developing personal skills and organizational attributes that will maximize results later on. In many ways, Module 1 is an MBA refresher course focused on unleashing your company's innovation potential; whether we're talking about assessing the corporate culture, developing world-class teams, or optimizing the physical setting, it's all geared to ensuring that your breakthrough solutions make it through to the bottom line.

• Audio Program (CD/MP3) & Workbook (Print/PDF) – Guidelines for using Innovation@Work 3.0 and getting the most out of the program.
• Online Video Classes – You'll learn the best practices for managing innovation and optimizing your organization to enable innovation excellence.
  • Class 1: Seven Principles of Breakthrough Foresight
  • Class 2: Innovation and the Brain (FREE Class)
  • Class 3: Setting the Tone for Innovation
  • Class 4: Creating the Innovation Culture
  • Class 5: Creating Innovative Teams
  • Class 6: Your Innovation Strategy

• Electronic Library – A carefully selected multi-media library containing the most crucial ideas from the most respected experts on innovation management.
• Masters of Innovation Interview Series – Q&A with the world's top innovators.
• Research Archive – Ground-breaking, "must read" abridgments of landmark research papers in audio (MP3) and printable (PDF) formats.

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Module 2: Strategic Assessment (M2)

The Strategic Assessment module provides a highly targeted approach to understanding the strategic forces that shape competition in your industry, including:

• market forces,
• industry forces
• macroeconomic forces
• mega-trend forces

The content in this module is designed to help you and your team to identify those areas of innovation (Business Model, Products & Services, Business Process, and Marketing) where you most need to focus your time and effort.

• Audio Program (CD/MP3) & Workbook (Print + PDF) – A concise overview of the forces behind the threats and opportunities facing your business and the foundational insights needed to formulate a Holistic 4-Dimensional Strategic Perspective.

• Electronic Library – A carefully selected multi-media library containing the most crucial ideas from the most respected experts on strategic analysis.
• Masters of Innovation Interview Series – Q&A with the world's top innovators.
• Research Archive– Ground-breaking, "must read" abridgments of landmark research papers in audio (MP3) and printable (PDF) formats.

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Module 3: Business Model Innovation (M3)

In prior generations, every serious player in an industry adopted the dominant business model and competed in terms of their value propositions (i. e., products and services), business processes, and marketing. But, today's major competitive successes increasingly depend on "disruptive business models." And that's why Business Model Innovation is so important. – Business model innovation leverages what you've learned in prior modules about generating innovations in marketing, value propositions, and business processes. Now, in Module #6 you'll learn the techniques and insights needed to formulate and validate a winning business model for any industry. Not only will you learn to generate and assess new business models, but you'll learn to evaluate your existing business model and those of competitors.

• Audio Program (CD/MP3) & Workbook (Print + PDF) – A straight-forward tutorial covering the I@W Business Model Innovation methodology.

• Electronic Library – A carefully selected multimedia library containing the most crucial ideas from the most respected experts on Business Model Innovation.
• Masters of Innovation Interview Series – Q&A with the world's top innovators regarding Business Model Innovation.
• Research Archive – Ground-breaking, "must read" abridgments of landmark research papers in audio (MP3) and printable (PDF) formats.

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Module 4: Products & Services Innovation (M4)

When most managers use the term "innovation," they are usually thinking about products and services innovation, because products and services are at the heart of how customers see any organization. Module #4 teaches you how to:

• generate breakthrough product and service ideas
• build a meaningful business case for each one
• manage a portfolio of innovation projects through development
• successfully manage the commercial launch of a product

With just 10 percent of product launches and 25% of service launches achieving their objectives, you'll find Module #4 indispensable.

• Audio program (CD/MP3) & Workbook (Print + PDF) – A straight-forward tutorial covering the I@W Products & Services Innovation methodology.

• Electronic Library — A carefully selected multimedia library containing the most crucial ideas from the most respected experts on Products & Services Innovation.
• Masters of Innovation Interview Series – Q&A with the world's top innovators.
• Research Archive – Ground-breaking, "must read" abridgments of landmark research papers in audio (MP3) and printable (PDF) formats.

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Module 5: Business Process Innovation (M5)

Breakthrough products and marketing can't deliver breakthrough profits without optimized business processes. Can you identify your core processes? Do you know your supporting processes? How well do these processes deliver cost-effective value to both your internal and external customers? And how can your firm harness the power of Business Process Innovation to achieve competitive advantage through new capabilities, enhanced productivity, improved quality, better timeliness and diminished costs? -- These are all critical questions answered in Module 5. The course material in this module gives you the tools you need for designing and implementing innovative business processes that reduce cost, maximize flexibility, and enable your business model.

• Audio Program (CD/MP3) & Workbook (Print + PDF) – A straight-forward tutorial covering the I@W Business Process Innovation methodology.

• Electronic Library – A carefully selected multimedia library containing the most crucial ideas from the most respected experts on Business Process Innovation.
• Masters of Innovation Interview Series – Q&A with the world's top innovators regarding Business Process Innovation.
• Research Archive – Ground-breaking, "must read" abridgments of landmark research papers in audio (MP3) and printable (PDF) formats.

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Module 6: Marketing Innovation (M6)

Armed with what you've learned in modules #1 and #2, you'll be ready to develop breakthrough marketing solutions. Marketing Innovation starts with the relevant "Jobs to Be Done" that your existing and prospective customers have, even if they can't articulate them. This module teaches you how to identify these "jobs" and the expected outcomes that will delight customers. Then, building on that foundation, we'll show you:

• how to perform "jobs-based" market segmentation
• how to target and position new or existing offerings relative to this segmentation
• how to use this positioning to formulate a winning marketing mix
• how to use iterative multi-variant testing to optimize your marketing innovation

While these techniques clearly lay the foundation for subsequent modules, they also enable you to deliver quick, high-impact to both the top and bottom line. – Even for small companies, these first three modules of Innovation@Work easily deliver hundreds of times the cost of the program, because of the untapped profits you'll recognize.

• Audio Program (CD/MP3) & Workbook (Print + PDF) – A straight-forward tutorial covering the I@W Marketing Innovation methodology.

• Electronic Library – A carefully selected multimedia library containing the most crucial ideas from the most respected experts on Marketing Innovation.
• Masters of Innovation Interview Series – Q&A with the world's top innovators.
• Research Archive – Ground-breaking, "must read" abridgments of landmark research papers in audio (MP3) and printable (PDF) formats.

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