The Fortune at the Bottom of the Pyramid, Revised and Updated 5th Anniversary Edition: Eradicating Poverty Through Profits
C.K. Prahalad
As consumers in the developed world become increasingly frugal in the aftermath of one of the deepest recessions in history, forward-thinking executives are expanding their focus to encompass a market that offers an enormous, yet mostly ignored, potential for profits: the five billion people around the world who are at the bottom of the economic pyramid.
In our summary of the Revised and Updated 5th Anniversary Edition of The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by C.K. Prahalad, we'll explain how to break free of faulty assumptions and boost your bottom line by targeting this enormous market.
Prahalad is internationally recognized as a specialist on corporate strategy and has been named among the top 10 management thinkers of the world in every major survey for more than 10 years. In addition to being Professor of Strategy at the University of Michigan, he is the co-author of Competing for the Future and The Future of Competition: Co-Creating Unique Value with Customers.
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