The Owner's Manual for the Brain: Everyday Applications from Mind-Brain Research
Pierce J. Howard
Dr. Howard explains how recent breakthroughs in mid-brain research can be applied to make your organization more effective. Improve the management decisions you make by putting the latest findings from mind-brain research to work for you. Maximize your worker’s performance by appealing to their five senses: sight, sound, smell, taste, and touch, in the workplace.
Explore the correct way to use brainstorming, as opposed to the version most companies follow, to help people think creatively!
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BusinessWeek describes it as: "Unlocking the magic box of innovation for corporate America. The author shows how companies everywhere can learn to build the products and services we all crave..."
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