Active Baby Boomers Set America's Economic Pace

Cash was one of mankind’s earliest inventions, dating back to late pre-history. By the end of the Renaissance,...

published on: Sep 15, 2007

The Cashless Society

Cash was one of mankind’s earliest inventions, dating back to late pre-history. By the end of the Renaissance,...

published on: Aug 15, 2007

A Car Next to Every Hut

Automakers are now poised at an inflection point of mammoth proportions. As the Trends Editors explained in 2003,...

published on: Jul 15, 2007

The Supposed Tragedy of American Consumption

Several times every decade, you’ll encounter a whole series of articles in the media lamenting the spendthrift...

published on: Jun 15, 2007

The Single-Serving Size Reality

published on: Apr 15, 2007

A new breed of restless consumers is motivated by the desire to achieve both status and satisfaction from the products and services they buy. They...

Digital Tailors Start Sewing Up the Custom...

published on: Apr 15, 2007

In today’s casual world, many have gotten used to a reasonably good fit from off-the-rack garments. However, there are plenty of us who are still...

Today's Consumers Can't Get No "Status-Faction"

published on: Mar 15, 2007

A new breed of restless consumers is motivated by the desire to achieve both status and satisfaction from the products and services they buy. They...

The Digital Home of 2027

published on: Feb 15, 2007

Since futurists started forecasting technologies more than a century ago, the home has proven the most difficult venue to envision. Nevertheless, we...

Harnessing the Wisdom of Crowds

published on: Nov 15, 2006

As explained in previous issues of Trends, the collective wisdom of thousands of amateurs is often better than that of the best experts. Until the...

Retail Packaging Strives to Serve Many Masters

published on: Oct 15, 2006

Product proliferation, intense cost pressures, and bulging landfills — these are just a few of the challenges facing product package designers. ...

Americans Deal with Loneliness

published on: Oct 15, 2006

In a country of 300 million people, many are still intensely lonely. We’ll brief you on the implications and opportunities arising out of this...

The New Science of Marketing Ethnography

published on: Aug 15, 2006

Product designers, ad agencies, and marketing executives are aggressively turning to anthropology, a previously untapped field of science, for...

A New Tech Boom Gathers Steam

published on: Jul 15, 2006

Some analysts are already starting to talk about a new “tech bubble” in Silicon Valley. What is actually happening is the “build-out phase”...

Understanding the Slide in Economic and...

published on: Jul 15, 2006

Over the past five years, just as we’ve seen a resurgence in the price of oil, we’ve seen the weakening of personal freedom in many parts of the...

Inflation Is Still Not the Problem

published on: Jul 15, 2006

Beginning in May, rumors of an inflation surge began spooking the markets. But, does this reaction make any sense? Are there reasons to believe...

The Anticipated Housing Plateau Is Here

published on: Jul 15, 2006

The explosive boom in home construction and home prices has finally leveled off and is even declining in some markets, as the Trends editors have...

Personal Jets Disrupt Aviation

published on: Jun 15, 2006

In our August 2004 issue, the Trends editors highlighted the implications of emerging technologies that would make business jet aircraft lighter,...

The Money, Freedom, and Glamour of Private Equity

published on: May 15, 2006

A decade ago, we were on the verge of IPO mania: Soon we’d see every entrepreneur wanting to go public, and every investor wanting to be in on the...

The Economics of the "Long Tail" Is...

published on: Mar 15, 2006

Whether you’re talking about books, music, movies, or even clothes, until recently economics dictated that the big money was made off a few big...

The Young and Hip Are Discovering the...

published on: Mar 15, 2006

Until a few years ago, the young and hip were almost inevitably drawn to major urban areas. But now, that’s beginning to change. The Internet and...

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