The Challenge of Advertising Fraud
On-line advertising fraud costs businesses at least $6 billion a year. Why does it happen? Why do we care? And, what...
Making Sense of Customers
Business is getting serious about understanding customer behavior in context—and it's paying off. What are they...
Direct Mail Advertising Makes a Comeback
Social media, email, and Web ads seem to be making big inroads against magazine, newspaper, radio, and television...
The Road to Age-Defying Therapies
Improving the healthy and productive lifespan of human beings has been a dream throughout human history. It's...
The Smell of Success Grows Stronger
published on: Feb 5, 2013
Aroma is becoming an increasingly important component in the marketing of businesses ranging from casinos to stores to banks. It even plays a role in...
Harnessing Advanced Business Analytics
published on: Jan 4, 2013
In previous issues, we've discussed the growing importance of "Big Data" and related analytical technology. How is this new paradigm going to...
Putting Social Media Advertising to the Test
published on: Dec 6, 2012
Modern social media have been around for about a decade and the chat groups, forums, and newsgroups that prefigured them were present online even...
Micro-Electromechanical Systems Become Mainstream
published on: Apr 6, 2011
The Trends editors have been tracking the evolution of MEMS technology for nearly two decades. In that time, these tiny systems have become...
Media's New Tools for Molding Audience Behaviors
published on: Jun 15, 2010
Every marketer is well aware of the implications of optimized “product placement” in media. Ever since Reese’s Pieces candy was featured in...
Mining for Marketing Gold on the World Wide Web
published on: Jun 15, 2010
What are your customers and prospects doing, saying, and thinking? More importantly, how is this influencing their buying decisions? Increasingly,...
Marketing to the Human Brain
published on: May 15, 2010
Research into the mysteries of the brain continues to transform every aspect of business. That's especially true of marketing. Any firm that hopes...
The Trust Crisis
published on: Aug 15, 2009
An economy simply cannot function unless the people involved trust the individuals, institutions, and practices that underlie it: Witness the...
Science Faces Its Own Crisis of Trust
published on: Aug 15, 2009
In the 21st century, more than ever, our decisions are driven by scientific research. Whether it’s energy and climate policy, health care,...
Understanding How We Decide
published on: Jul 15, 2009
For the first time in history, we have almost instant access to all the data we need to make good decisions. Yet, time after time, people still make...
Obsessive Branding Disorder
published on: Jul 15, 2009
"Branding" has been hailed as the crucial marketing competency of the 21st century. But, has it lived up to its promise? What about the side-effects...
The Video Game Advertising Boom
published on: Feb 15, 2009
Video gaming has become the fastest growing entertainment and advertising medium in the world, and it’s ideal for reaching the highly prized...
The Long Tail Revisited
published on: Nov 15, 2008
The “long tail” strategyargues that the availability of niche offerings closely tailored to customers’ tastes will lure consumers away from...
Remote Tracking Network Technology
published on: Aug 15, 2008
Suddenly, it’s becoming possible for a whole range of systems to monitor where you are and what you are doing. These range from digital cameras...
Fast-Dying Industries
published on: Jul 15, 2008
Creative destruction is marching on. Just as whole new industries, like in vitro meat, robotic exoskeletons, service robots, and massively...
Manufacturing Nanotech Wonders
published on: Feb 15, 2008
More than 20 years ago, when the Trends editors began to follow the work of nanotech visionaries like Eric Drexler, most mainstream analysts...
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