Personalized Video Ads

New technology is on the way that can create instantaneous video spots targeted at specific individuals. Is this...

published on: Oct 15, 2007

Seniors: The Most Underestimated Market

Those Americans born before 1946 are a diverse group ranging in age from 61 to well over 100. But unlike people...

published on: Sep 15, 2007

Millennials Become an Important Market Force

The young people born between 1984 and 2002 are the first generation to grow up never knowing a world without...

published on: Sep 15, 2007

Video Games Rewire Gen Y Brains

Boomers who grew up on TV, and Xers who grew up with PCs, now represent the vast majority of consumers and workers....

published on: Sep 15, 2007

The Hydrogen Economy: Don't Give Up Hope

published on: Aug 15, 2007

The hydrogen economy, like fusion power and space tourism, always seems to be “just around the corner,” but it never seems to get here. The...

Recommendation Engines Rev Up

published on: Aug 15, 2007

Today, as “long-tail economics” shapes more and more online businesses, profitability increasingly depends on sophisticated “recommendation...

The Era of Personalization, Customization, and...

published on: Aug 15, 2007

Technology, demography, and attitudes are converging to make co-production of personalized products a winning business model for the coming ...

A Car Next to Every Hut

published on: Jul 15, 2007

Automakers are now poised at an inflection point of mammoth proportions. As the Trends Editors explained in 2003, stagnant auto sales in the...

Mash It Up and Roll It Out

published on: May 15, 2007

New tools are emerging that are creating exciting Web-based business opportunities for those with imagination. With these tools, entrepreneurs are...

Web 2.0 Arrives and Shadows of Web 3.0 Appear...

published on: May 15, 2007

It’s been more than 15 years since Tim Berners-Lee designed the World Wide Web. It’s been over three years since Trends highlighted the birth of...

Digital Tailors Start Sewing Up the Custom...

published on: Apr 15, 2007

In today’s casual world, many have gotten used to a reasonably good fit from off-the-rack garments. However, there are plenty of us who are still...

Today's Consumers Can't Get No "Status-Faction"

published on: Mar 15, 2007

A new breed of restless consumers is motivated by the desire to achieve both status and satisfaction from the products and services they buy. They...

Video Games Redefine the Media Universe

published on: Mar 15, 2007

The video game market is growing so rapidly that it will surpass the movie theater industry in revenues this year, and it threatens to supplant other...

The Sweet Smell of Success

published on: Dec 15, 2006

Because of the way the human nervous system is constructed, nothing has a more powerful influence on our moods than our olfactory impressions. And,...

Loyalty Programs Evolve

published on: Dec 15, 2006

Once upon a time, loyalty programs provided a competitive advantage for the airlines and retailers who introduced them. Not only did they improve...

Harnessing the Wisdom of Crowds

published on: Nov 15, 2006

As explained in previous issues of Trends, the collective wisdom of thousands of amateurs is often better than that of the best experts. Until the...

Rampant E-Mail Stock Fraud

published on: Sep 15, 2006

When it comes to anonymous stock tips, it’s a “bull” market — in more ways than one. The kind of pump-and-dump stock scammers we last saw in...

The Lean, Mean World Economy, Brought to You...

published on: Sep 15, 2006

Originally lauded, and more recently demonized, Wal-Mart has become the single most powerful entity driving global productivity, higher living...

The New Science of Marketing Ethnography

published on: Aug 15, 2006

Product designers, ad agencies, and marketing executives are aggressively turning to anthropology, a previously untapped field of science, for...

The Rise of Crowdsourcing

published on: Aug 15, 2006

As far back as the 1970s, futurist Alvin Toffler predicted the rise of “prosumers” — that is, consumers who participate in the production of...

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