Trends Issue 040 - August 2006

The New Science of Marketing Ethnography

Product designers, ad agencies, and marketing executives are aggressively turning to anthropology, a previously...

The New Science of Marketing Ethnography
published on: Aug 15, 2006

Methane Hydrate, Our Long-Term Energy Solution

In recent years, scientists drilling deep into the ocean floor have discovered a mysterious substance that looks and...

Methane Hydrate, Our Long-Term Energy Solution
published on: Aug 15, 2006

Kill All the Trial Lawyers

The tort reform movement that the Trends editors have been following for more than 20 years has reached a major...

Kill All the Trial Lawyers
published on: Aug 15, 2006

Biotech and the New Era of Germ Warfare

There is a struggle going on today that makes the War on Terror pale by comparison. It’s a steadily escalating war...

Biotech and the New Era of Germ Warfare
published on: Aug 15, 2006

The Fabulous World of Bio-Fabs Arrives

It’s been more than 30 years since man discovered how to cut and splice genes. However, it’s remained a tedious...

The Fabulous World of Bio-Fabs Arrives
published on: Aug 15, 2006

The Skyscraper Boom

In spite of the anxiety that followed the September 11, 2001 terrorist attacks and the recession of that same year,...

The Skyscraper Boom
published on: Aug 15, 2006

The Rise of Crowdsourcing

As far back as the 1970s, futurist Alvin Toffler predicted the rise of “prosumers” — that is, consumers who...

The Rise of Crowdsourcing
published on: Aug 15, 2006