Kick-Ass Business and Marketing Secrets:How to Blitz Your Competition

In today’s fast-paced, chaotic, and global marketplace, businesses must constantly battle to cut through the clutter -- and most of them are woefully inept.  Today's sophisticated consumers want products that meet an emotional need, have added value, and come with no purchase risk.  They want to buy from like-minded businesses, and they expect to receive their information through a wide array of new media. 

And yet, despite these marketplace demands, effective marketing still comes down to the fundamentals:  knowledge, logic, empathy, and communication.

Our summary of Kick-Ass Business and Marketing Secrets, by Bob Pritchard, gets back to the basics of marketing:  To succeed, you must do your homework, know your client, and examine every single thing that you do. 

Pritchard is an internationally renowned businessman, marketer, and speaker.  As the CEO of Marketforce One, a business and marketing strategy firm, his clients include many of the world’s leading companies, including the Coca-Cola Company, Citibank, Anheuser-Busch, Mercedes-Benz, and Frito-Lay. 

This summary delivers step-by-step advice on how to thoroughly research and understand your product, marketplace, and competitors, and drive sales.  By learning to differentiate your business and create a powerful Consumer Purchasing Benefit, you'll instantly rise above the vast majority of businesses that fail to do so.