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The Web Marketing Collection

It is predicted that by 2016, more than half of the dollars spent in US retail will be influenced by the web. So the following is no longer a prediction, it is a statement: “The future of marketing lies on the Web.”

And every day you don’t know the answer to these 6 questions, you and your company are losing money and customers:

  1. How can you use social media platforms like Facebook, YouTube, and Twitter to increase sales and marketing costs?
  2. How can Google’s “20 percent rule” help you improve the productivity and morale of your staff?
  3. How can you make sure your online marketing efforts help you think smart, move fast, and get better results?
  4. What are the eight distinct ways in which the Net Generation differs from their parents, from increased demands for customization to constant scrutiny of companies and employees?
  5. What are the six behaviors that trust agents use to spread their influence faster, wider and deeper compared to a typical company’s PR or Marketing department?
  6. What are the seven rules to developing content-rich Web sites that will capture the interest of your target customers?
Summaries Included