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The Marketing Collection

Six books that will maximize your marketing success in 2012!

  • Quit throwing money away on marketing efforts that don't work and maximize what you've proven to work based on Prove It Before You Promote It by Steve Cuno.
  • Take control of every transaction in the critical “first 3 seconds” using the proven approach in The Irresistible Offer by Mark Joyner.
  • Identify and attract the kinds of customers who will maximize your growth and profitability using the secrets in The Must-Have Customer by Robert Gordman.
  • Maximize profits by formulating an offering that resonates with customers as explained in Kick-Ass Business and Marketing Secrets by Bob Pritchard.
  • Make the most of every selling contact using the neuromarketing secrets taught in Buyology by Martin Lindstrom.
  • If you don't own the market you're in, use the methods taught in Repositioning by Jack Trout (the legendary inventor of “market positioning”) to define a new market you can own.
Summaries Included