The Four Lenses of Innovation:A Power Tool for Creative Thinking

Where do big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? By asking how the world's top innovators came up with their game-changing ideas, this summary identifies the key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth. It will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.

Where do big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?

Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. Our summary of The Four Lenses of Innovation, by Rowan Gibson, thoroughly debunks this pervasive myth by demonstrating that innovation is systematic, methodical, and achievable by anyone.

Gibson is widely recognized as a thought leader on business innovation, and he provides some of the world's most successful organizations with services and tools to help them deepen their innovation capabilities. He is also the co-founder of InnovationExcellence.com, which is now the most popular innovation Web site on the Internet.

By asking how the world's top innovators came up with their game-changing ideas, Gibson identifies the key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth. This summary will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization.