One Perfect Pitch:How to Sell Your Idea, Your Product, Your Business -- or Yourself

You always need to be selling yourself, pitching your partners or your clients to work with you, or pitching what makes your new business an exciting and worthwhile investment.  That’s why “the art of the pitch” is nothing short of a survival skill.  You may not realize it right now, but you almost certainly have a one-of-a-kind story to tell, one that can make you stand out from everyone else; a unique tale that makes you, your product, or your business unforgettable.  Our summary of One Perfect Pitch, the author will help you discover it, hone it, and present it, so that you can get buy-in from colleagues and potential investors. You will learn a step-by-step framework that ensures you are “pitch perfect” whenever you need to sell an idea, a product, a business -- or yourself.

You always need to be selling yourself, pitching your partners or your clients to work with you, or pitching what makes your new business an exciting and worthwhile investment.  That’s why “the art of the pitch” is nothing short of a survival skill. 

In the hypercompetitive world of Silicon Valley and most other parts of the business world, if an entrepreneur can’t convince an investor in 10 minutes that a business idea has potential, that’s probably the end of the opportunity. 

Similarly, if a project manager in a large enterprise can’t quickly win support from other stakeholders, his or her project is at risk.

You may not realize it right now, but you almost certainly have a one-of-a-kind story to tell, one that can make you stand out from everyone else; a unique tale that makes you, your product, or your business unforgettable.  Our summary of One Perfect Pitch, by Marie Perruchet, will help you discover it, hone it, and present it, so that you can get buy-in from colleagues and potential investors.

Perruchet is the founder of One Perfect Pitch, a San Francisco-based consulting firm.  Drawing on her experience as a BBC journalist and news correspondent, she works with business executives to shape their stories and deliver effective pitches.  Her clients include multi-nationals, startup founders, and portfolio companies, as well as tech incubators and accelerators.

In this summary, you will learn a step-by-step framework that ensures you are “pitch perfect” whenever you need to sell an idea, a product, a business -- or yourself.