Results Rule!:Build a Culture That Blows the Competition Away

For many years, managers have recognized the importance of the role corporate culture plays in business success. Many companies have become famous for their unique cultural traits, from IBM's straight-laced sales force in the '60s and '70s to the laid-back mood at Apple since the '80s. But the question remains: How can your culture make your business more competitive in today's fast-changing global marketplace? 

Randy Pennington addresses that very question in Results Rule: Build a Culture that Blows the Competition Away. Pennington is a business consultant whose clients include Motorola, Hyatt Hotels, Marathon Oil, and Sprint PCS. 

In Results Rule, he takes a close look at the unique cultural features that make companies like Wal-Mart, General Electric, and Procter & Gamble the perennial performance giants they are. Based on Pennington's 30 years of experience with some of the most successful companies in the world, he explains the strategies and ideas that will help you to create a culture that focuses on delivering results.

This summary is about how to build a culture that sets your business apart from your competitors. Despite their differences, the best companies all share six traits. They are:

1. They tell themselves the truth and value candor and honesty.
2. They pursue the best path over the easiest path in every situation.
3. They leverage the power of partnerships, both internally and externally.
4. They focus their energy to make the main thing the main thing.
5. They show the courage of accountability. And
6. They learn, grow, and improve every day.

In this summary, we'll explore these six traits in detail.