The Agility Advantage:How to Identify and Act on Opportunities in a Fast-Changing World

If your markets are changing, which they almost always are, what can you do to stay ahead? In a word, you accomplish this through agility. If you and your company are going to thrive for the long run, you need to continuously evolve, change, and stay a step ahead of your competition.

In The Agility Advantage, Amanda Setili demonstrates that the ability to see and capitalize on new opportunities is the cornerstone of agility. Setili is managing partner of strategy consulting firm Setili & Associates, whose clients include Coca-Cola, Delta Air Lines, The Home Depot, and Walmart. She previously held positions with McKinsey & Company and Kimberly-Clark.

Our summary will help you to spot new opportunities and make the right choices about what to invest in, what to change, and what to abandon. You’ll learn how to identify those aspects of your business where agility is most crucial -- where the business environment is changing fast -- and which elements have the greatest impact on the customer’s decision to buy.

With a wealth of valuable information and practical strategies, this summary will help you win market leadership in a fast-changing world.