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Beyond Disruption: Changing the Rules in the Marketplace

Beyond Disruption:Changing the Rules in the Marketplace

Jean-Marie Dru

Summarized May 2002


SKU: 5022

ISBN: 0471218995

Price: $12.50

Available Formats: pdf mp3 ipad audiobook

Summary Description

At a time when many companies compete on price and barely survive on shrinking profit margins, the way to win is with a radically new idea. This summary will show you how to boost your bottom line by disrupting industry conventions and dazzling customers. You'll learn insights that are crucial to every business that markets any type of product or service.

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