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Big Brands, Big Trouble: Lessons Learned the Hard Way

Big Brands, Big Trouble:Lessons Learned the Hard Way

Jack Trout

Summarized December 2002


SKU: 12021

ISBN: 0471414328

Price: $12.50

Available Formats: pdf mp3 ipad audiobook

Summary Description

The world's best brands have been the victims of some of the worst mistakes in marketing history. Every manager can learn valuable lessons from these failures. In this fascinating summary, marketing expert Jack Trout exposes the nine common mistakes that companies make, and reveals how you avoid those same pitfalls so you can achieve business excellence. You can't afford to miss this summary.

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