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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Brand Sense:Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound

Martin Lindstrom

Summarized January 2006

Type: [SUMMARY]

SKU: 1061

ISBN: 0743267842

Price: $12.50

Available Formats: pdf mp3 ipad zip audiobook

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Summary Description

The average consumer is bombarded with 3,000 brand messages a day, but very few of these ads make an impression on the mind. We store our values and emotions in memory associated with each sense: image, sound, smell, taste, and touch. Events, moods, feelings, and even products in our lives are continuously imprinted in our memories, from the second we wake to the moment we sleep.

However, most advertising messages that we’re exposed to on a daily basis come to us through only two of the five senses: sight and sound. To bring branding into the 21st century, the most successful companies are using marketing campaigns that appeal to all five senses.

Based on the largest study ever conducted on how the senses influence the creation of brands, Brand Senseby Martin Lindstrom, provides a new vision for building brands. The book has been endorsed by CEOs of Disney, Mattel, and McDonald’s, and marketing guru Philip Kotler says that it offers “a treasury of ideas for bringing new life to your brands.”

Lindstrom is one of the world's most distinguished branding experts, with 20 years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. In Brand Sense, you’ll learn how to transform sensory-focused marketing strategies into positive business results that no brand builder can afford to ignore.

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