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Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand:Clarify Your Message So Customers Will Listen

DONALD MILLER

Summarized October 2018

Type: [SUMMARY]

SKU: 10182

ISBN: 0718033329

Price: $12.50

Available Formats: pdf epub mobi mp3 ipad zip audiobook

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Summary Description

Donald Miller’s “StoryBrand” process is a proven solution to the struggle business leaders face when talking about their businesses.  This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.

Big Ideas from Building a StoryBrand does this by teaching you

  • the seven universal story points all humans respond to;
  • the real reason customers make purchases;
  • how to simplify a brand message so people understand it; and
  • how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or a singer in a rock band, Big Ideas from Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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