Buyology:Truth and Lies About Why We Buy

How much do we really know about why consumers buy a product or service?  What truly influences people’s decisions in today’s message-cluttered world:  an eye-grabbing ad, a catchy slogan, an infectious jingle?  Or do buying decisions take place below the surface, so deep within people’s subconscious minds that they’re barely aware of them?

In our summary of Buyology,marketing guru Martin Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study.  His cutting-edge experiment peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

Lindstrom advises top executives of such companies as McDonald’s, Procter & Gamble, Nestle, Microsoft, the Walt Disney Company, and GlaxoSmithKline.   His previous book, BRAND Sense, was acclaimed by the Wall Street Journal as one of the 10 best marketing books ever published.

In Buyology, his startling results shatter much of what we have long believed about what seduces consumers’ interest and drives them to buy.