Compete Smarter, Not Harder:A Process for Developing the Right Priorities Through Strategic Thinking

The Internet, mobile technology, the ubiquity of information, and the availability of big data have dramatically increased the speed and impact of success and failure. Those who succeed today do so because they compete in the most advantageous part of the market.

However, finding the right space to compete effectively is not always easy -- until now.  In our summary of Compete Smarter, Not Harder, Dr. William Putsis shows you how to seize market opportunities that will have the greatest impact across multiple markets.
Putsis is a Professor at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, and is a Faculty Fellow for Executive Programs at Yale University.  He is also President and CEO of Chestnut Hill Associates, a strategy consulting firm he founded in 1995. 

The step-by-step process of strategic prioritization presented in this summary has been developed over the past two decades of working with organizations of all sizes, including many leading Fortune 500 companies.

By utilizing this process, you can determine the most advantageous market opportunities for your business, target the right customers in the right space with the right offering, align incentives so that others are motivated to do what is in your best interest, and make your business more profitable.