Competition Demystified:A Radically Simplified Approach to Business Strategy

Competition Demystified, by Bruce Greenwald and Judd Kahn,presents a new and simplified approach to business strategy that cuts through much of the fog that has surrounded the subject.

Greenwald is the Robert Heilbrunn Professor of Finance and Asset Management at Columbia Business School. Kahn is COO of Hummingbird Management, LLC, an investment management firm.

Based on Greenwald’s hugely popular MBA course at Columbia Business School, “Economics of Strategic Behavior,” Competition Demystified offers an easy-to-follow approach to understanding the competitive structure of your industry, and then developing the best strategy for your situation.