Covert Persuasion:Psychological Tactics and Tricks to Win the Game

Most managers like to think that they rely on facts and logic to make important decisions, but that's usually not the case. Instead, most decision-making occurs on a subconscious level, based more on feelings than on conscious thought. 

Understanding and managing those subconscious feelings is the key to the art of persuasion. By observing and predict human behavior, you can learn to shape the behavior of others with the right words and body language.

If you want to learn how to convince people to buy your product, your service, or your idea, you'll find the answers you need in our summary of Covert Persuasion, by Kevin Hogan and James Speakman. 

Hogan is a public speaker and corporate trainer who helps people develop skills in persuasion, influence, emotional intelligence, communication, and motivation. He is the author of The Science of Influence. Speakman is a professional speaker, corporate trainer, and president of Speakman & Associates LLC, a company that teaches salespeople and others how to use the power of persuasion.

Covert Persuasion synthesizes the latest research in psychology, linguistics, sales tactics, and human communication to reveal the most powerful, practical, and effective methods for persuading anyone of virtually anything. 

If you work in sales, using Covert Persuasion will arm you with the skills needed to make more money. Even if you don't work in sales, you can use the same tactics to convince colleagues and others to help you meet your goals and get things done on a daily basis.