Creating Competitive Advantage:Give Customers a Reason to Choose You Over Your Competitors

Jack Welch has said, “If you don't have a competitive advantage, don't compete.” Why should people do business with you -- and not with your competitors? Unless you can give a compelling answer to that question, you are losing customers, market share, and profits. 

Most companies suffer from five fatal flaws:

1. They don't have a competitive advantage, but think they do.
2. They have a competitive advantage but don't know what it is, so they lower prices instead.
3. They know what their competitive advantage is, but they neglect to tell customers about it.
4. They mistake a “strength” for a competitive advantage. And
5. They don't concentrate on competitive advantages when they make strategic and operational decisions.

The good news is that you can overcome these costly mistakes. In our summary ofCreating Competitive Advantage, consultant Jaynie Smith explains how small and large companies have substantially increased their sales by focusing on their competitive advantages. You'll learn how to pinpoint your competitive advantages, develop new ones, and trumpet them to customers. This will improve your ability to close deals, retain customers, and beat the competition.

For more information, you can visit the author's website atwww.SmartAdvantage.com.