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Creating the Innovation Culture: Leveraging Visionaries, Dissenters & Other Useful Troublemakers

Creating the Innovation Culture:Leveraging Visionaries, Dissenters & Other Useful Troublemakers

Frances Horibe

Summarized October 2002


SKU: 10021

ISBN: 0471646288

Price: $12.50

Available Formats: pdf mp3 ipad audiobook

Summary Description

Most managers agree that innovation is the single most important driver of business success. Yet, many companies fail to harness creativity. Why? Because corporate cultures are often focused on efficiency — on doing the same things faster and cheaper — while innovation demands that you do radically new things. To unleash the full power of innovative ideas, you must build a culture that encourages innovation. This summary will show you how!

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