Creative Strategy Generation:Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth

Successful strategies must have one key element to produce spectacular results for your business -- originality. However, pure ingenuity can be hard to produce in the noise of derivative ideas and worn-out processes drowning out fresh progress. This summary mixes mind-expanding theory and practical techniques to help you unlock the artistic strategist inside you. Whether you work in a B2B or B2C company, this proven approach will boost your strategic influence and track record.

Successful strategies must have one key element to produce spectacular results for your business -- originality. However, pure ingenuity can be hard to produce in the noise of derivative ideas and worn-out processes drowning out fresh progress -- which is why you need our summary of Creative Strategy Generation, by Bob Caporale, to help guide you through tried-and-true business practices in a fresh, new, and exciting way.

Caporale is the president of Sequent Learning Networks. He has more than 20 years of experience developing product, portfolio, and business unit strategies for large international corporations, both as an advisor and as an executive practitioner.

This summary mixes mind-expanding theory and practical techniques to help you unlock the artistic strategist inside you. Whether you work in a B2B or B2C company, this proven approach will boost your strategic influence and track record.