Creativity, Inc.:Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Pixar's headquarters is often considered a utopian haven for those who value creativity, with its legendary tradition of customized desks and tennis courts, but neither these innovations nor Pixar's masterpieces like Toy Story and Finding Nemo came merely from simple ideas in their heads.

In his bestselling business memoir titled Creativity Inc., Pixar CEO Ed Catmull uses the management secrets he's learned in his nearly forty years at Pixar to explain that no aspect of the studio's dominance came easily.  From the humiliating experiences of selling overpriced animation computers early on, to the seemingly-impossible way they saved Toy Story 2 from being a forgotten straight-to-video trifle, to their more recent struggles with embracing diversity, Catmull believes that creating an environment where talented people deliver their best work is "a job never finished," but one worth fighting for until the very end.